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JY & HER

Lifestyle e-commerce store

Homepage snapshot captured:
JY & HER: homepage content detail
Homepage content detail

For

Shoppers exploring lifestyle products

Business need

Product discovery and purchase need a connected, easy-to-follow online journey.

What it does

  • Collection browsing
  • Product detail
  • Online shop
  • Content-led commerce

Project scope

Collection discovery, product information and the online shop form a continuous public buying path.

Project scopePublic project description and saved screenshot

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How the work moves

  1. 01PEOPLEExplore collectionsBrowse product groups and supporting content.
  2. 02SYSTEMReview a productOpen product details within the online shop.
  3. 03PEOPLEContinue to purchaseFollow the public online purchase path.
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